Internet Marketing Fundamentals – Strategy Before Tactics – Part 1

By OMZen

Have you been scratching your head over – “How to get more traffic to my website ?”

Well the question is as old as internet itself and unfortunately, most of the people think about it only after  spending few grand’s on site design.

What is most crucial for your online marketing campaign is to understand that the chances of succeeding are bright if and only if you build a product around a need and not vice versa.

And how do you achieve this ? Well it all boils down to basically three things:

In demand content creation to satisfy your target audience.

Make sure that the search engine spiders can easily and fully crawl it without any traps.

Content publicity through relevant distribution channels.

There are numerous granular considerations within these but ALL online marketing campaigns revolve around these 3 “structural” factors.

Capture the needs of your target market as accurately as possible. Develop solution around this need either yourself or connect them with the solution provider.

Social media is the order of the web today and you can find ways to leverage it provided you engage in it in productive, non-spammy manner.

Identify top social media sites in your vertical & the power users on each.

Identify the top bloggers in your vertical.

Identify the top digital media journalists in your vertical.

Identify other relevant distribution channels covering your niche

Seed your website; be in front of eyeballs of both solution seekers and solution providers

Remember that the tricks might work for sometime and get you somewhere but only consistent and honest value addition can create brand evangelists for you and that’s the key to success for online marketing in today’s fast moving social web.

Remember the golden rule: Strategy before tactics. Put pen on paper and write down your detailed marketing plan before venturing out.

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